Positioning & Pitch

Thesis: Capability is a commodity. Capability you can trust is not.

All bracketed fields are placeholders. Replace before any outreach.

The offer (one line)

MyVA is a personal AI assistant that runs in your own private workspace: it handles email, calls, research, files, scheduling and web work — and it asks before it acts on anything outward-facing.

Who it's for

Time-poor operators — small business owners, agency leads, consultants, solo founders — who juggle email, follow-ups, research and scheduling themselves and want that handled without hiring a full-time assistant.

Core value props

1. It does the work, not just the chat. Email triage and drafts, call

preparation, research with real source links, documents and web pages built in your workspace.

1. It works inside the tools you already use. Through a real browser it can

operate your CRM, inbox, dashboards and other web apps the way a human VA would — no migration, no new system to learn.

1. Control stays with you. Sends, calls, deletions, form submissions and

publishing require your explicit approval. Nothing goes out behind your back.

1. Private by default. Your own workspace, your own browser profile for

Google services, secrets kept in a vault the assistant can't print.

1. One assistant, many jobs. Research, writing, scheduling, voice, web

updates — no stack of half-connected tools.

Elevator pitch (20 seconds)

"MyVA is a personal AI assistant with a real workspace and real tools. It drafts your emails, prepares your calls, does sourced research and builds your documents — and it never sends or publishes anything without your approval. It's like hiring an assistant who also does the research and the paperwork."

Two-sentence version

"MyVA handles the email, research, scheduling and document work that eats your week, inside one private workspace. You approve every outward action, so nothing leaves your business without you."

Differentiators to lean on

• Approval-gated outward actions (vs. tools that auto-send).
• Real artifacts delivered — files, pages, briefs — not just chat answers.
• Operates your existing web tools through a real browser — no migration required.
• Research with actual source links and honest gaps, not invented facts.
• Voice + text on the same assistant.

Proof points — [FILL IN, real numbers only]

• [FILL IN: e.g. "Pilot user cut email handling from 6 hrs/week to 2"]
• [FILL IN: e.g. "X businesses in the pilot, Y renewal rate"]
• [FILL IN: e.g. uptime, response time, or task volume]

Never invent a customer, metric or testimonial. If there is no proof point yet, say "early stage, pilot results pending" — that is a stronger honest line than a fake number.

Pricing — [FILL IN]

• Plan structure: [FILL IN]
• Starting price: [FILL IN]
• Pilot/offer terms: [FILL IN]